Our new campaign, The Winter Society, incites a feeling of solidarity, a club made up of members who get it. We get the rituals, we’re all card carrying members of The Winter Society. We let real people use our products the way they always have: in winter, doing the things they love. Our photographer brought together six of his closest friends for the perfect winter weekend at a chalet in Quebec’s Eastern Townships. Watch every magic winter moment come to life.
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